Businesses should seek agencies that deliver services that will help them achieve their specific goals. For example, imagine a business that wants to increase leads from its website. There are a lot of agencies that do web design and on-page search engine optimization (SEO), but agencies with those two services alone won’t generate more leads as effectively as agencies who are also experts at online lead generation. So what is really needed to generate leads? Creating ongoing content , earning inbound links, and amplifying your content to targeted audiences are all needed to increase traffic month over month. In order to turn existing and future traffic into leads, an agency should be creating offers, landing pages, and calls-to-action on a regular basis. Marketers need to critically ask agencies how their services will help generate leads and new business, and determine whether the agency actually has the skills to deliver those results.
Marketing agencies just declaring they will increase leads and revenue is NOT enough. Businesses must require their marketing agencies to measure, track, and report their performance and the return on investment (ROI) for their services. How else will they know their money is being well spent? Depending on the services rendered and outcomes desired, agencies should regularly report a variety of metrics — not just website traffic, but also unique visitors, leads, landing page conversions, calls and customers generated, etc.
By ensuring your agency is equipped to measure and track their performance, you will be able to see clear movement in your growth around key performance metrics and ensure you will achieve your business goals. Most importantly, businesses will figure out what marketing activities work best for their business so they can become better, more effective marketers.
Yes. We guarantee we will double your website traffic in six months*. Once we have worked with a client we benchmark them against industry traffic to lead conversion percentages and will create a lead generation guarantee.
*Depends on current company’s established market position and traffic as well as package selected. Guarantee only applies to monthly contracted clients for lead generation packages.
Businesses hire marketing agencies for many reasons, but the primary one should be to help achieve business goals. These goals might be to simply rebrand a company or generate buzz and website traffic. But most companies should also be discussing measurable goals such as lead generation, customer acquisition, and revenue increases with their agencies, too. Regardless of the short term goal, each one of these business objectives requires different approaches, making it critical to discuss and agree upon them with the agency upfront. Therefore, when selecting agencies, marketers must ask themselves, “What are my business goals, and how will this agency help me attain them?”