Businesses that use marketing automation to nurture prospects experience a 45% increase in qualified leads - Advintas Group
Companies that publish 16+ blog posts per month receive 3.5X more traffic AND 4.5X more leads than companies that post 0-4 blogs/month
The purpose of your website is to be a well-oiled lead generation machine. Before driving targeted traffic to your site, you need to provide an offer that’s relevant and positioned based on where the prospect is in their buyers journey. Targeting this sweet spot at the intersection of the visitors interests, current needs, and the value you can provide them results in high conversions.
Lead nurturing emails generate 18X more revenue than broadcast emails
- Juniper Research